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Influencers

May 13, 2022

How does the use of financial services vary across Asian, Black, Hispanic, and White (Non-Hispanic) consumers in the US, and how can companies address existing services gaps? And how do multicultural consumers use restaurants, travel, personal services, education, and other services to express their ethnic origins, and...


Feb 2, 2022

The Conference Board's timely annual survey of C-Suite Executives is out and it provides fascinating insights for marketers and communicators. What are C-Suite executives focusing on and how will it help marketers navigate what lies ahead with more certainty?

Join Ivan Pollard, Leader of The Conference Board Marketing...


Dec 10, 2021

Ever since the mass adoption of all things digital, the job of a Chief Marketing Officer has become increasingly complex, changeable, and challenging.

In 2008, Professor Christine Moorman at the Fuqua School of Business, launched “The CMO Survey” to quantify these challenges and understand how CMOs around the world...


Aug 11, 2020

How is a company’s true value measured?  And why is there such a discrepancy in corporate valuations between Wall Street, Main Street, employees and investors?

In this informative discussion, Tim Koller, Partner and Core Leader of the Corporate Finance Practice at McKinsey & Company and co-author of the book,...


Jul 23, 2020

How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. His agency has developed some of the most famous brand names, such as Dasani, Impossible Burger, Swiffer,...