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Influencers

Dec 10, 2021

Ever since the mass adoption of all things digital, the job of a Chief Marketing Officer has become increasingly complex, changeable, and challenging.

In 2008, Professor Christine Moorman at the Fuqua School of Business, launched “The CMO Survey” to quantify these challenges and understand how CMOs around the world...


Aug 11, 2020

How is a company’s true value measured?  And why is there such a discrepancy in corporate valuations between Wall Street, Main Street, employees and investors?

In this informative discussion, Tim Koller, Partner and Core Leader of the Corporate Finance Practice at McKinsey & Company and co-author of the book,...


Jul 23, 2020

How does one craft the right name for a brand or business? Should one evolve and extend it over time? David Placek, Founder and President of Lexicon, boasts over 30 years’ experience in the naming business. His agency has developed some of the most famous brand names, such as Dasani, Impossible Burger, Swiffer,...


Jun 5, 2020

How might COVID-19 impact where, what and why we buy - even long after it’s gone? JP Kuehlwein, The Conference Board Marketing Institute leader, speaks with Paco Underhill, Founder & CEO at Envirosell, as well as a guru when it comes to the shopping environment and its impact on our behaviors, to discuss...


Apr 23, 2020

The swift spread of COVID-19 has dealt a significant blow to the retail sector. During these troubling times, many business leaders are wondering which brands will fail, which will survive, and which may even thrive due to the current health crisis.

Join JP Kuehlwein, Marketing Institute Leader at The Conference Board,...