Oct 7, 2019
This interview talks about both, how Virginie Helias as a Marketing Leader discovered Sustainability to be a positive business driver and how she helped the P&G corporation to embrace it as such, formulate a mission and operationalize it. An undertaking she illustrates with many examples and which is...
Sep 23, 2019
The ever-more environmentally conscious consumer is on the lookout for companies and brands that produce sustainable products through low-impact operations. Since 2001, TerraCycle has led the way by recycling hard-to-recycle materials and turning them into new products. But can a company inject a sustainability...
Aug 21, 2019
In this “Influencers” podcast JP Kuehlwein talks with Sangeet Paul Choudary about the unique and exponential business- and brand building opportunities the platform business model offers – but also its limitations.
Web-based platform businesses seem to have grown into becoming dominant players in the most...
Jul 29, 2019
What are the sustainability and social impact priorities driving global C-suite executives today? Hear how Kimberly-Clark, one of the world’s largest consumer goods companies, is addressing the fast-evolving customer demand for more sustainable products and services.
Based on recent findings from The Conference Board...
May 3, 2019
How does an active wear brand become an activist icon? Deliberately or despite itself? Can product, purpose, profit, and politics mesh—or do they risk unraveling? And what’s the story behind the unconventional Patagonia beer? These questions and more will be answered in The Conference Board Marketing...