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Oct 7, 2019

This interview talks about both, how Virginie Helias as a Marketing Leader discovered Sustainability to be a positive business driver and how she helped the P&G corporation to embrace it as such, formulate a mission and operationalize it.  An undertaking she illustrates with many examples and which is still ‘work-in-progress’ across the company and the industry, as JP Kuehlwein and  Virginie discuss. JP is (co-)leader of the Marketing- and Communications Institutes at The Conference Board, author, Adjunct Professor of Marketing at NYU and Columbia University and founder of strand strategy advisor Ueber-Brands.