Jul 13, 2022
In this episode of “Influencers,” Peter McGraw, a marketing professor at the University of Colorado Boulder and an expert on emotions and behavioral economics, talks with Denise Dahlhoff, Senior Researcher at The Conference Board, about his latest research on an underexplored topic: singles. Listen to this episode to learn about:
- The economic importance of singles and their demographic diversity
- Marketing to singles, including examples and underleveraged potential
- Different psychographic segments of singles, including eternal singles and hopeful romantics
- Opportunities for employers to better target singles