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Influencers

Jul 13, 2022

In this episode of “Influencers,” Peter McGraw, a marketing professor at the University of Colorado Boulder and an expert on emotions and behavioral economics, talks with Denise Dahlhoff, Senior Researcher at The Conference Board, about his latest research on an underexplored topic: singles. Listen to this...


Jun 1, 2022

Listen to our Influencers Podcast as Mike Moran, a Senior Fellow of the M&C Center and the Chief Product Officer of SoloSegment, an AI powered martech company that predicts which content should show on your website, uses his real intelligence garnered from 30 years in the space to illuminate what you need to know about...


May 13, 2022

How does the use of financial services vary across Asian, Black, Hispanic, and White (Non-Hispanic) consumers in the US, and how can companies address existing services gaps? And how do multicultural consumers use restaurants, travel, personal services, education, and other services to express their ethnic origins, and...


Feb 2, 2022

The Conference Board's timely annual survey of C-Suite Executives is out and it provides fascinating insights for marketers and communicators. What are C-Suite executives focusing on and how will it help marketers navigate what lies ahead with more certainty?

Join Ivan Pollard, Leader of The Conference Board Marketing...


Dec 10, 2021

Ever since the mass adoption of all things digital, the job of a Chief Marketing Officer has become increasingly complex, changeable, and challenging.

In 2008, Professor Christine Moorman at the Fuqua School of Business, launched “The CMO Survey” to quantify these challenges and understand how CMOs around the world...